Company
ATTN: Launches Full Scale Creative Agency Rooted in Social Good
By Taryn Crouthers • July 29, 2022
New Agency Hires 60+ to Create Strategic Campaigns for Premier Brands Including Amazon, Indeed, Madewell, HBO Max and Others
ATTN:, the leading purpose-driven, storytelling media company, is announcing the launch of a full-service creative agency to produce campaigns for brands that stand out in culture and drive business results. ATTN:’s new...
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CANDLE MEDIA ACQUIRES ATTN:
By Jarrett Moreno • May 17, 2022
LOS ANGELES & NEW YORK – Candle Media (“Candle”), the next-generation media company run by Kevin Mayer and Tom Staggs, today announced the acquisition of ATTN:, a leading purpose-driven, social storytelling company.
Candle will help provide scale, capital and expertise to accelerate ATTN:’s growth as they continue to create original content...
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ATTN: Collaborates with Jessica Biel and Michelle Purple’s Iron Ocean Productions to Release Company’s First Batch of Podcasts on Audible
By Mike Vainisi • December 7, 2021
3-Part Audio Documentary, The Lost Olympians, to Premiere Exclusively on Audible
ATTN: Also Creating a Second Podcast for Audible, Bizarre History
ATTN: and Iron Ocean Productions, Emmy Award nominated Actress Jessica Biel and Michelle Purple’s production company, have teamed up on a new podcast titled The Lost Olympians that will premiere exclusively on Audible in...
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Mattel Brands Barbie and UNO Launch TikTok Channels
By Taryn Crouthers • October 26, 2021
Today, Mattel, Inc. announced Barbie has joined TikTok’s creator community to grow the brand’s already influential mark on pop culture, with another way for fans to engage with beloved characters. Joining Barbie, the number one card game globally, UNO will debut on the platform, with the freedom to play, get...
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ATTN: and Chime Premiere “Hotline Cha-Ching,” New Comedy Series Hosted by Tiffany Haddish
By Mike Hadgis • September 30, 2021
Social Series Makes Informative Financial Guidance Funny and Approachable for a Younger Generation
Watch the Trailer Here
Listening to financial advice is tough and the people explaining it aren’t always the most engaging or approachable. ATTN: and Chime have partnered to tackle this problem with a new social series titled “Hotline Cha-Ching”...
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ATTN: and Palette Media, Premier TikTok Management Company, Form Commercial Partnership to Launch Original Series and Brand Deals with TikTok Stars
By Taryn Crouthers • September 22, 2021
ATTN: is announcing a commercial partnership with Palette Media, a TikTok-focused management and marketing company that represents some of the biggest stars on the platform including Chrissy Chlapecka, Matthew Taylor and Jax James Ajueny, to create original TikTok series, as well as to further connect talent to brand supported content on...
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ATTN: Launches TikTok Studio
By Taryn Crouthers • June 23, 2021
Partners include Unilever, TikTok, Madewell, Google, MTV and more
New Division Connects Brands with Strategy, Content, and Creators on TikTok
ATTN: has announced a new studio that provides consulting, creative and production services for brands who understand the power of TikTok and want to reach dynamic and diverse audiences on the platform.
ATTN: has recently signed deals...
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ATTN: and Hulu Partner on New Social Series “Mom and Pop” in Honor of API Heritage Month
By Mike Hadgis • May 13, 2021
Ravi Patel, Atsuko Okatsuka and Jenny Yang Featured in Personal Immigration Stories
ATTN: is excited to announce a new three-part social series, created in partnership with Hulu in honor of API Heritage Month, that celebrates authentic immigrant stories from the API community through the lens of three prominent API voices sharing...
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TikTok and ATTN: Team Up for Year-Long Content Partnership Focused on Creating Impact and Promoting Learning
By Taryn Crouthers • April 21, 2021
Through a Series of Videos, TikTok LIVE Streams, and Giving Back Initiatives on Important Topics, ATTN: to Inspire the TikTok community with Social Good Content and Conversations, Featuring Some of the Biggest Names in Culture and Entertainment
TikTok and ATTN: are joining forces to bring enriching and informational content to the...
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President Joe Biden and Former President Barack Obama Join NBC and ATTN:’s “Roll Up Your Sleeves" Vaccination Special
By Matthew Segal • April 13, 2021
Russell Wilson and Ciara Set to Host
Telecast, Presented by Walgreens in partnership with Civic Nation’s Made to Save Initiative, to Feature Incredible Lineup, Including Michelle Obama, Dr. Anthony Fauci, Sterling K. Brown, Lana Condor, Billy Crystal, Eric Dane, Ryan Eggold, Dr. Vin Gupta, Faith Hill, Jennifer Hudson, Dale Jarrett, Ken...
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President Barack Obama & ATTN: Team Up on 5-Part Animated Video + Instagram Reels Series to Highlight Significant Moments and Themes of His Presidency
By Matthew Segal • December 11, 2020
Using Stories, Reels, Animation and New Interviews, ATTN: Brings ‘A Promised Land’ to Generation Z and Millennials on Social Media
Watch the Trailer Here
President Barack Obama has teamed up with digital media company ATTN: to highlight significant moments and themes from his new book “A Promised Land” with a new 5-part...
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ATTN: and Crooked Media’s Vote Save America Partner on New Video Campaign to Get the Word Out About Senate and Down Ballot Races
By Mike Vainisi • October 21, 2020
As a Follow Up to Viral GOTV Video with Former President Obama, Leading Digital and Audio Media Companies Join Forces Again to Engage Young People on Key Senate Races
ATTN: and Crooked Media have joined forces again this election season, this time on a new video campaign targeting voters on social...
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ATTN:, Twitch, Arnold Schwarzenegger, Rev. Al Sharpton and USC Partner for “Unfinished Business: Race and Equity in America”
By Taye Shuayb • October 15, 2020
First-of-its-Kind Twitch Homepage Live Takeover Will Bring Together Academics, Political Leaders, Celebrities and Executives to Discuss Racial Inequality in America including Usher, AG Eric Holder, Alexis Ohanian, Nas, Miles Brown, Maya Penn, Lexi Underwood, Lee Daniels, Steve Stoute, Soledad O'Brien, Valerie Jarrett, Rep. Karen Bass, Rep. Will Hurd and Others
ATTN:, Twitch, the University...
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ATTN: and Rally Health Launch “Population Health” DocuSeries with Julie Bowen
By Mike Hadgis • September 14, 2020
New 4-Part Series Spotlights Contemporary Health Themes in America
Watch Episode 1 Here
ATTN: and Rally Health, Inc. the digital health company that makes it easy for individuals to take charge of their health, have partnered on a new four-part docuseries titled “Population Health” narrated by actress and health activist Julie Bowen....
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ABC To Air Primetime Comedy Special ‘VOMO: Vote or Miss Out,’ Created By ATTN:
By Taryn Crouthers • September 2, 2020
Kevin Hart to Emcee on MONDAY, SEPT. 14
Special Guests Include 2 Chainz & Lil Baby, Cristela Alonzo, Tim Allen, Whitney Cummings, Will Ferrell, Kaia Gerber, Charlamagne tha God,
Tiffany Haddish, Jon Hamm, Governor Larry Hogan, Scarlett Johansson, Liza Koshy, Jay Leno, Cindy McCain, Michelle Obama, Ann Romney, Arnold Schwarzenegger, Jaden Smith, Willow...
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ATTN:'s Girls Room Wins Tribeca X Award
By Taryn Crouthers • April 30, 2020
ATTN: is proud to announce that our scripted series, Girls Room, produced in partnership with the Dove Self-Esteem Project, Unilever Entertainment and Emmy-award winning writer, producer and actor Lena Waithe, has won the Tribeca X Award for Best Series. The jury-selected award was announced yesterday, April 29th, online as a...
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Dove, Lena Waithe, ATTN: and BBH Entertainment Premiere First-of-its-Kind Scripted Series, Girls Room, to Address Self-Esteem and Body Image with Teen Girls
By Taryn Crouthers • February 26, 2020
Young people are deeply impacted by on-screen images; what they see shapes their relationship with their bodies and beauty standards. In fact, young people today report feeling anxious about their appearance more often than about career prospects or money.[1] The resulting low body confidence and beauty anxieties keep them from being...
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ATTN: Wins “Best Use of IGTV” in Digiday’s 2020 Video Awards
By Taryn Crouthers • February 12, 2020
“The Trouble With,” ATTN:’s Hit IGTV Series Produced in Collaboration with Freeform, Takes Top Prize
See the Full List of Digiday 2020 Video Awards Here
ATTN: is thrilled to announce that their hit IGTV series The Trouble With, produced in collaboration with Freeform, has won the Digiday 2020 Video Award in the “Best...
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Michelle Obama and ATTN: Empower First-Year College Students in New Instagram Series “A Year of Firsts”
By Mike Vainisi • January 7, 2020
New Series Provides a Platform for the Inspirational Stories and Helpful Insights of Students Navigating Their First Year of College
Watch the Trailer Here
Mrs. Obama and her initiative Reach Higher have partnered with ATTN: on a new IGTV series, “A Year of Firsts”, that aims to empower and inspire first-year college...
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ATTN: and Ashley Graham Partner on New Body Image Series “Secret Messages”
By Mike Vainisi • December 23, 2019
Ashley Graham Uncovers the Subliminal Body Image Messages Sent to Us on a Daily Basis by Advertisers and Social Media to Educate and Empower Consumers For 2020
Watch the Trailer Here
As holiday shoppers search for last minute gifts, get ready for parties and family gatherings and face the daunting pressure of...
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ATTN: and Caleb McLaughlin Announce “Be Your Biggest Fan,” a New Series to Combat Low Self-Esteem Among Teens
By Mike Vainisi • November 1, 2019
Notable Guests Ranging From Actress/Producer Marsai Martin to Tech Mogul Troy Carter Chat Self Confidence and Other Secrets to Success
Watch Episode 1 Here
ATTN: is excited to announce Be Your Biggest Fan, a brand new series with Caleb McLaughlin available exclusively on IGTV. The series will feature interviews with McLaughlin and...
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Quibi & ATTN: Announce First-of-its-Kind Daily Animated Horoscope Series Executive Produced By Will Arnett
By Matthew Segal • October 16, 2019
‘Your Daily Horoscope' to Offer Comedic Approach to Horoscopes for Quibi’s Daily Essentials
Today, Quibi announced ‘Your Daily Horoscope,’ a daily animated horoscope series as a part of its curated news and lifestyle programming, Daily Essentials. Created by ATTN: and Executive Produced by Will Arnett and his company Electric Avenue, as well as Tom Werner, ‘Your Daily Horoscope’ melds astrology, humor...
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UCLA and ATTN: Join Forces for Multi-Dimensional Pop-Up Event Featuring UCLA Alumni George Takei, Ray Garcia and Natasha Case
By Mike Hadgis • September 17, 2019
Community Classroom Event Brings UCLA’s Knowledge Solves Campaign to Life and Explores Some of Today’s Big Ideas including Culture, Sustainability and Entrepreneurship at The Row in Downtown Los Angeles
UCLA and ATTN: are excited to announce a community classroom event taking place at The Row in downtown Los Angeles September 29th...
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ATTN: Announces “We Need to Talk” Live! at The Largo with Nev Schulman and Laura Perlongo
By Taryn Crouthers • July 23, 2019
Special Guests to Include Family Law Expert Laura Wasser and Comedian Lara Beitz
ATTN: is excited to announce that their hit franchise “We Need to Talk”, starring Nev Schulman and Laura Perlongo, is coming to The Largo in Los Angeles as a first-of-its-kind live event on August 5, 2019. “We Need...
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ATTN: Launches Two New Series on Facebook Watch: Know Sé with Juanpa Zurita and Can I Borrow That? with Nabela Noor
By Mike Vainisi • June 28, 2019
ATTN: is excited to announce the launch of two new original series, Know Sé with Juanpa Zurita and Can I Borrow That? with Nabela Noor, that explore the cultural contributions of countries across the world, making them relevant and timely for today’s audiences. ATTN: has teamed up with Juanpa Zurita...
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ATTN: and The Farm Project Bring Hit Show “Your Food’s Roots” with Zooey Deschanel to Life at NeueHouse in Hollywood
By Taryn Crouthers • June 17, 2019
Zooey Deschanel and Jacob Pechenik are Latest Duo to be Celebrated as Part of NeueHouse’s Creative Couple Series in an Evening Dedicated to Bringing Us Closer to the Food We Eat
On Wednesday, June 12, ATTN: and NeueHouse welcomed The Farm Project’s Zooey Deschanel and Jacob Pechenik, as part of NeueHouse’s...
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Lonely Whale and ATTN: Launch Pop-Up Museum of Plastic in New York City
By Taryn Crouthers • June 15, 2019
This Museum of Plastic is showing us just how badly we are damaging our oceans.
On Thursday, June 6, Lonely Whale and ATTN: partnered to launch a pop-up Museum of Plastic in New York City to officially launch Lonely Whale’s new culture changing movement, Question How You Hydrate.
Credit: Matthew LeJune
Lonely Whale has...
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ATTN: Welcomes Mike Hadgis as New Chief Business Officer, Promotes Taryn Crouthers to Chief Operating Officer
By Jarrett Moreno • May 30, 2019
ATTN: is pleased to announce that media veteran Mike Hadgis is joining the company as ATTN:’s first Chief Business Officer. In this new role, Hadgis will lead all of the company’s business and revenue operations, heading up its sales division, including ATTN:’s branded, consulting, international and experiential work. ATTN: is...
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ATTN: and The Honest Company Launch New Series I Never Expected
By Taryn Crouthers • May 17, 2019
ATTN: is excited to announce a new series, I Never Expected, produced in partnership with The Honest Company. The series launches today and follows five women as they navigate their first pregnancy, sharing every step of what they’re really going through – from their first trimester to birth. It’s raw,...
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ATTN: and Dove Announce Scripted Series with Lena Waithe
By Taryn Crouthers • May 14, 2019
ATTN: and Dove have teamed up with Emmy-winning creator Lena Waithe for an original, scripted series titled “Girls Room” which will explore the pain and power of female adolescence as told through the eyes of an inter-connected group of girls. The anthology-style series is currently in production and set to...
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ATTN: Launches New Events and Experiential Division, ATTN: Moment
By Matthew Segal • May 10, 2019
ATTN: is excited to announce the launch of a new division within the company, ATTN: Moment, focused on bringing entertainment that informs and a knack for purpose-driven storytelling to life with original events and experiential activations.
ATTN: has carved out a sweet spot in the intersection of entertainment and purpose-driven storytelling...
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ATTN: Co-Founder Matthew Segal Named USC Iovine and Young Academy Commencement Speaker
By Tatiana Winograd • May 1, 2019
ATTN: Co-Founder Matthew Segal will deliver this year’s keynote address for the USC Iovine and Young Academy’s 2nd Commencement on May 10.
“Matthew is galvanizing the next generation of global citizens through his innovative approach to visual storytelling,” said Dean Erica Muhl. “He embodies the evolutionary spirit of the Academy, and...
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ATTN: Video Made in Partnership with adidas Nominated for Webby Award for Best Viral Video
By Michel DeAscentiis • April 3, 2019
Fans Can Vote Online to Help ATTN: Win The People’s Voice Award
ATTN: is thrilled to be nominated for the best viral video in the branded entertainment category in the 23rd Annual Webby Awards for a video made in partnership with adidas. The video quickly became the most viewed piece of...
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ATTN: Named to Fast Company’s 2019 List of the World’s Most Innovative Companies
By Jarrett Moreno • February 20, 2019
See the Full List Here
ATTN: is thrilled to announce that we have been named to Fast Company’s prestigious annual list of the World’s Most Innovative Companies for 2019.The list honors the businesses making the most profound impact on both industry and culture, showcasing a variety of ways to thrive in...
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ATTN: and Zillow Launch New Series “Finding Home in America”
By Brad Haugen • February 13, 2019
Six-Part Series Highlights Challenges and Solutions to Housing in the United States
ATTN: and Zillow are excited to announce the launch of new original series today titled “Finding Home in America”. Each episode of the docuseries explores a relevant housing issue facing Americans today -- topics like homelessness among veterans and...
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ICYMI: ATTN: Featured as one of Built in LA’s 50 Startups to Watch 2019
By Jarrett Moreno • February 8, 2019
See the Full List Here
In case you missed it, ATTN: was just featured as one of Built in LA’s 50 Startups to Watch 2019. Built In LA's 50 Startups to Watch is a hand-curated report featuring 50 digital tech companies poised for greatness in 2019 and beyond. The companies on...
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ATTN: and the Obama Foundation Join Forces to Engage Audiences on the Importance of Civic Innovation
By Jarrett Moreno • December 12, 2018
ATTN: and the Obama Foundation are excited to announce that they are joining forces on a new storytelling mission to engage a generation of audiences on the importance of civic innovation and leadership. As part of this new collaborative effort, ATTN: has created a documentary-style series to highlight the work...
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ATTN: Hires Dee Robertson, New Executive Creative Director, to Lead Up Brand Studio
By Brad Haugen • October 29, 2018
Today, ATTN: is excited to announce that Dee Robertson is joining the team as Executive Creative Director. In this new role, Dee will head up ATTN:’s brand studio and creative department, leading the team’s efforts to continue creating premium, forward-thinking branded content for some of the biggest brand partners in...
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President Barack Obama Partners with ATTN: to Tackle Seven Common Excuses for Not Voting
By Matthew Segal • October 18, 2018
ATTN: is excited to release a new video, just in time for the 2018 Midterm Elections, featuring former President Barack Obama that tackles seven commonly made excuses for not voting. In the ATTN: exclusive, President Obama takes his Get Out the Vote message directly to social media audiences by mythbusting...
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ATTN: Closes Investment from Evolution Media
By Jarrett Moreno • September 21, 2018
TPG Growth and The Rise Fund’s Bill McGlashan Joins ATTN:'s Board ATTN: is pleased to announce today that it has closed a new investment to expand overall growth as well as the company's original programming slate. The $15 million, Series C investment comes from Evolution Media, an investment company...
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ATTN: Launches New IGTV Series with Vice President Joe Biden
By Matthew Segal • September 10, 2018
ATTN: is excited to announce a new, original series that will air exclusively on IGTV titled “Here’s the Deal” with Joe Biden. The 10-episode series, produced by ATTN: and hosted by former Vice President Joe Biden, will cover a wide range of issues facing the country from the perspective of...
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ATTN: Welcomes Jessie Surovell as New Head of Television Development
By Jarrett Moreno • August 28, 2018
Today, ATTN: is excited to announce that Jessie Surovell is joining the team as the new Head of Television Development. Jessie will head up ATTN:’s television and originals development department, overseeing the company’s original scripted and unscripted series for platforms, streaming services and television.
“As ATTN: continues to develop more original,...
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Esurance and ATTN: Make this Monday “Surprisingly Painless” Across America
By Taryn Crouthers • August 27, 2018
Today, Esurance and ATTN: are surprising Americans in 10 cities with food trucks, glam squads, puppy parties and words of encouragement to make a Monday morning surprisingly painless.
“Monday mornings can be a real pain, especially if you have a long commute, or are waiting in line at the DMV, so...
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ATTN: Launches First OTT Channel on Xumo
By Martha Pierce • August 17, 2018
ATTN: is excited to announce that as of today, audiences can find an array of ATTN: original content, including some of our most popular series, on Xumo. As a part of ATTN:’s ongoing effort to meet our audience where they live, we are launching with our first OTT partner so...
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ATTN:’s Hit Series, "Your Food's Roots with Zooey Deschanel" Returning for Second Season
By Brad Haugen • August 6, 2018
The 5-Episode Sophomore Season, Sponsored by Garden of Life, to be Released Early This Fall on Facebook Watch
ATTN: is excited to announce that “Your Food’s Roots with Zooey Deschanel” is returning this Fall to Facebook Watch for a second season. The ATTN: original series focuses on connecting people with the...
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ATTN: Video with Adidas Most Viewed Piece of Branded Content on the Internet in 2018
By Taryn Crouthers • July 16, 2018
With 21M Views, “Our Planet” Video Tops Brandtale Leaderboard
ATTN:’s “Our Planet” video, made in partnership with adidas, currently sits on top of Brandtale’s leaderboard, making it the most viewed piece of branded content on the internet so far in 2018. After only two weeks, the video (seen below) has over...
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ATTN: Announces “Undivided ATTN:”, a New Show for Facebook Watch
By Jarrett Moreno • June 6, 2018
ATTN:’s Weekly Explainer Show to be a Part of the First Slate of Facebook Funded News Shows for Watch
ATTN: is excited to announce a new original show titled “Undivided ATTN:” that will premiere this summer in the new, dedicated news section of Facebook Watch. The weekly explainer show will break...
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Freeform, ABC News and ATTN: Announce ‘For Our Lives: Parkland’
By Jarrett Moreno • April 19, 2018
‘FOR OUR LIVES: PARKLAND’, THE FIRST-EVER CO-PRODUCTION BETWEEN
FREEFORM AND ABC NEWS’ ‘NIGHTLINE’, IN ASSOCIATION WITH ATTN:, TO PREMIERE MONDAY, APRIL 30
Telecast to Include Videos Created by Media Company ATTN:
to Inform Viewers on Facts About Legislation, Activism and Policy
On MONDAY, APRIL 30 (10:00 p.m. - 11:00 p.m. PT EDT), Freeform will...
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ATTN: Returning with Second Season of Hit Facebook Watch Series 'We Need to Talk'
By Jarrett Moreno • February 21, 2018
ATTN: is thrilled to announce that our hit Facebook Watch series, We Need to Talk, has been renewed for a second season. The series, starring Nev Schulman (host of MTV’s Catfish) and his wife Laura Perlongo, tackles today’s modern relationship landscape. Season two of We Need to Talk is currently...
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ATTN: and Paramount Television to Bring Popular Web Series ‘America Versus' to Television
By Matthew Segal • January 25, 2018
ATTN: and Paramount Television partner to bring the popular web series “America Versus” to television. The series will be hosted by Nev Schulman, ATTN: ambassador and the host of MTV's Catfish.
ATTN: created this format editorially and has made 60 America Versus videos over 18 months, which have attracted nearly 800 million...
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How Facebook’s Latest Announcement Will Reward Intentional Viewing
By Matthew Segal • January 17, 2018
There have been many reactions to Facebook's latest announcement regarding its algorithm change.
But two things remain abundantly clear:
1) Facebook intends to show more posts from friends and family on its newsfeed.
2) Facebook wants to reward “intentional viewing” while deprioritizing the accidental or passive viewing of publisher content.
This is good, because...
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In Response To The Keaton Jones Video
By ATTN: Staff • December 13, 2017
On Sunday, ATTN: posted a video featuring a young boy named Keaton Jones talking about his experience of being bullied at school. The video included a powerful anti-bullying message that we believed would resonate with our audience. ATTN: believes that people should be accepted and validated regardless of how look, love...
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In Response To The Keaton Jones Video
By ATTN: Staff • December 13, 2017
On Sunday, ATTN: posted a video featuring a young boy named Keaton Jones talking about his experience of being bullied at school. The video included a powerful anti-bullying message that we believed would resonate with our audience. ATTN: believes that people should be accepted and validated regardless of how look, love...
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ATTN: Wins Shorty Social Good Award
By Jarrett Moreno • November 16, 2017
Best in Television for "This is Everything: Gigi Gorgeous"
ATTN: is excited to announce that our Transgender Visibility Campaign, produced in partnership with YouTube Red, received the Best in Television Award at the Second Annual Shorty Social Good Awards last night in New York City.
Each year, millions participate in the Shortys...
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ATTN: Debuts "Your Food's Roots with Zooey Deschanel" on Facebook Watch
By Jarrett Moreno • November 6, 2017
The 5-episode original series will uncover the truth about foods we eat every day and will premiere on Facebook Watch on November 7.
ATTN: is excited to premiere “Your Food’s Roots with Zooey Deschanel.” The original video series is produced by ATTN: in partnership with The Farm Project, an initiative founded...
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ATTN: Receives Two Knotch Supernormal Awards at AdWeek
By Brad Haugen • September 28, 2017
Best Use of User Generated Content (UGC) in Branded Content and Golden Gnome for Best Branded Content in the World
The annual Knotch Supernormal Awards celebrating the best branded content in the world were announced today and ATTN: is thrilled to announce we took home two awards: The Knotch Supernormal Award...
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ATTN: Debuts "Health Hacks" Starring Jessica Alba on Facebook Watch
By Jarrett Moreno • August 31, 2017
The 10-episode original series will showcase tips and tricks on healthy living and will premiere on Facebook Watch on August 31st.
ATTN: is excited to premiere “Health Hacks.” In the original series, actress, author and Founder of The Honest Company and Honest Beauty, Jessica Alba, will provide tips and tricks on...
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ATTN: Debuts "We Need to Talk" Starring Nev Schulman and Laura Perlongo on Facebook Watch
By Jarrett Moreno • August 29, 2017
The 10-episode original series tackling today’s modern dating landscape will premiere on Facebook Watch August 30th.
ATTN: is excited to premiere “We Need to Talk” at 12:01 AM ET on Wednesday, August 30. The original series stars Nev Schulman (host of MTV’s Catfish) and his wife Laura Perlongo. The couple, who...
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ATTN: Launching New Series on Facebook
By Jarrett Moreno • August 9, 2017
Series to Premiere on Newly Announced Facebook Watch
ATTN: is excited to announce two new, original series coming soon to Facebook Watch: “Health Hacks” starring Jessica Alba and “We Need to Talk” with Nev Schulman and Laura Perlongo.
Created for Facebook, these series are the first of several original productions ATTN: is launching on...
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ABC News and Digital Media Company ATTN: Will Co-Produce Innovative Original Content Tailor-Made for Social Media Audiences
By Jarrett Moreno • July 25, 2017
New Deal Marries ABC’s Award-Winning Journalism with ATTN:’s Unrivaled Expertise in Social Video Production
ABC News, which receives nearly one billion video views per month and has doubled its video views year over year, and digital media company ATTN:, which receives over half a billion video views a month, have struck...
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Spotlight on Rishi Singh - Head of Insights
By Rishi Singh • June 22, 2017
Tell us a little bit about yourself.
I have a Bachelors Degree in Computer Science from Cal Poly Pomona and an MBA from UC Irvine (marketing analytics focus). I started my career as a software engineer for Northrop Grumman and then made a move into content analytics working at AT&T U-verse...
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ATTN: Has its Best Day Ever on Facebook Video
By Martha Pierce • June 6, 2017
ATTN: Videos Two Most Highly Engaged with Videos on all of Facebook
Last Friday, ATTN: had its best day ever on Facebook video, with over 68 million views in a single day on ATTN:’s three Facebook pages. The ATTN: video below featuring former California Governor Arnold Schwarzenegger’s thoughts on President Trump’s...
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Why I’m Joining ATTN: as a Senior Advisor
By Valerie Jarrett • May 16, 2017
I’m thrilled today to announce my partnership with ATTN: as a senior advisor to their incredibly talented team.
When I left the White House earlier this year, I knew that I wanted to continue work on a number of issues about which I care passionately and have worked to advance throughout most...
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Spotlight on Clare Stein - Director of Creative Strategy
By Clare Stein • May 5, 2017
Tell us a little bit about yourself.
My first jobs were at bookstores in my NJ hometown and later at NYC’s iconic Strand. I fell in love with storytelling and also became great at ordering things alphabetically. I went on to study English and Creative Writing at Kenyon College in Ohio.
After...
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ATTN: Insights Report: ATTN: Reaches 500 Million Monthly Video Views
By Rishi Singh • May 1, 2017
ATTN: reached a major metric milestone in the month of April with over 500 million video views. The views came mainly from videos released on ATTN:’s three Facebook pages, as well as on our website and other social platforms like Instagram and Snapchat.
April also saw ATTN:'s best day ever on...
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ATTN: and REI Join Forces to Encourage the Online Community to #OptOutside
By Brad Haugen • April 20, 2017
ATTN: agrees with REI that a life outdoors is a life well lived. Together, we are joining forces to encourage everyone, but especially the online community that spends so much time on screens, to get outside and experience the benefits of the outdoors.
Beginning in April, ATTN:, who has frequently covered...
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ATTN: and HBO Present “The State of the Union Interview with Bill Maher"
By Taryn Crouthers • April 19, 2017
Watch the full interview below.
ATTN: and HBO have partnered to release an exclusive, long-form interview with Bill Maher today titled “The State of the Union Interview with Bill Maher.” The interview is hosted by ATTN:’s Co-Founder and Editor- in-Chief Matthew Segal and is now available to watch on www.attn.com, HBO...
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ATTN: Insights Report: The Square Format
By Rishi Singh • April 18, 2017
When thinking about our content strategy, we have always believed that meeting our audience where they live, primarily on social, is the key to our success. In order to optimize content for social media, we tailor our formats to ensure that they look and feel right for the platform on...
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ATTN: Has Its Best Day Ever on Facebook Video
By Martha Pierce • April 11, 2017
ATTN:’s Facebook Pages Get Over 42 Million Views in a Single Day
Yesterday, ATTN: had its best day ever on Facebook video, with over 42 million views combined from ATTN:’s two Facebook pages. The ATTN: video below on the state of New York making four-year college tuition-free received almost 40 million...
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ATTN: Nominated for Webby Award - Best Social News and Information (Video)
By Jarrett Moreno • April 4, 2017
The International Academy of Digital Arts and Sciences announced the nominees for the 21st Annual Webby Awards today and ATTN: is honored to have been selected as a nominee in the Social - News & Information (Video) category. The official listing can be seen here.
“The Webby Awards are an amazing...
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ATTN: Selected as a Shorty Awards Finalist
By Matthew Segal • March 16, 2017
Best Use of Medium-Length Video and Best LGBTQ Community Engagement
The Ninth Annual Shorty Awards finalists were announced today and ATTN: is thrilled to be selected as a finalist in two categories: Best Use of Medium Length Video and Best LGBTQ Community Engagement. The 9th Annual Shorty Awards will be held April...
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ATTN: Video on Parental Leave Reaches 100 Million Views - What it Says About Millennial Attitudes Towards Parenting
By Rishi Singh • March 14, 2017
Last fall, ATTN: wrote and produced a video starring Nev Schulman and his partner Laura Perlongo on the importance of parental leave (below). It quickly became one of the most viral videos of 2016 and sparked conversation about parental leave, driving more than 2.6M reactions and over 1.2M shares. This made...
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ATTN: Launches First Podcast “Got Your Attention”
By Mike Vainisi • March 10, 2017
Featured on iTunes’ New and Noteworthy
ATTN: recently launched our first podcast, and we’re excited to now be featured on iTunes' New and Noteworthy section. “Got Your Attention” is a behind-the-scenes look at how ATTN: ideas come to life. Each week, Mike Vainisi, ATTN:'s Head of Editorial, and Sarah Gray, ATTN:'s...
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ATTN: Video with Match.com Number One on Brandtale
By Taryn Crouthers • March 9, 2017
ATTN:’s recent video, created in partnership with Match.com, currently sits in the number one spot on Brandtale’s leaderboard. The video (seen below) discusses how women are increasingly out-earning their partners and that successful women are perceived as attractive. With over 11 million views, this popular video incorporates Match.com statistics from their proprietary...
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ICYMI: ATTN: Ranks #1 in Average Views per Video for Fifth Month in a Row
By Rishi Singh • February 14, 2017
In case you missed it, Tubular Labs released their January 2017 rankings yesterday, and ATTN:, once again, ranked number one in the V30 category which measures average views per video in the first thirty days on Facebook. With a V30 of almost 3 million, ATTN: ranks first amongst the Top...
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ATTN: Has Its Best Month Ever on Facebook Live
By Mike Vainisi • February 1, 2017
ATTN: had its best month ever on Facebook Live in January with over 23 million views coming exclusively from Live videos. Video topics ranging from politics to the inauguration performed exceptionally well, as did Live videos done in partnership with Stream.
ATTN: is the first publisher to democratize Facebook Live coverage...
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ICYMI: ATTN: Ranks #1 in Average Views per Video for Fourth Month in a Row
By Rishi Singh • January 25, 2017
In case you missed it, Tubular Labs released their December 2016 rankings yesterday, and ATTN:, once again, ranked number one in the V30 category which measures average views per video in the first thirty days on Facebook. With a V30 of 3.4 million, ATTN: ranks first amongst the Top 50...
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ATTN: Launches New Long-Form Series on YouTube called "Paying Attention"
By Mike Vainisi • January 17, 2017
ATTN: is launching a new, long-form video series today on YouTube called "Paying Attention". The series is hosted by ATTN:’s Co-Founder and Editor in Chief Matthew Segal. Each episode of "Paying Attention" will focus on an important issue and will feature prominent voices on that topic, ranging from politicians to...
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ICYMI: ATTN: Ranks #1 in Average Views per Video for Third Month in a Row
By Rishi Singh • December 20, 2016
In case you missed it, Tubular Labs released their November 2016 rankings yesterday, and ATTN:, once again, ranked number one in the V30 category which measures average views per video in the first thirty days on Facebook. With a V30 of over 3 million, ATTN: ranks first amongst the Top...
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ICYMI: ATTN: Named Best New Publisher on Social Media 2016
By Matthew Segal • December 14, 2016
See the full list here
In case you missed it, ATTN: was just named the "Best New Publisher on Social Media" for 2016 by NewsWhip. In their rankings of the best publishers on Facebook and Instagram for 2016, Whippies were awarded based on consistently high engagement, content experimentation and overall success.
In...
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ICYMI: ATTN: Ranks #1 in Average Views per Video for Second Month in a Row with 3.8 Million
By Rishi Singh • November 18, 2016
In case you missed it, Tubular Labs released their October 2016 rankings yesterday, and ATTN:, once again, ranked number one in the V30 category which measures average views per video in the first thirty days on Facebook. With a V30 of 3.8 million, ATTN: ranks first amongst the Top 50...
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Tribune Expands Digital Footprint, Partners With One of the Fastest Growing Digital Media Companies
By Jarrett Moreno • November 16, 2016
Tribune Media Company (NYSE: TRCO) and ATTN: today announced a strategic partnership that significantly expands Tribune’s reach with audiences who rely primarily on content viewed on social and mobile platforms to stay informed. Tribune also announced an investment in ATTN:, the issue-driven media company reaching millions of people every day...
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Tribune Media and ATTN: Announce Strategic Partnership and Investment
By Chris Campos • November 14, 2016
Tribune Expands Digital Footprint, Partners With One of the Fastest Growing Digital Media Companies
Los Angeles, November 16, 2016 —Tribune Media Company (NYSE: TRCO) and ATTN: today announced a strategic partnership that significantly expands Tribune’s reach with audiences who rely primarily on content viewed on social and mobile platforms to stay informed....
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ATTN: Video with Netflix Number One on Brandtale
By Taryn Crouthers • October 25, 2016
ATTN:’s recently released "America Versus" video, created with Netflix, is currently the Number One video on Brandtale’s leaderboard. The video (below) is a branded version of one of ATTN:’s most successful formats and compares criminal punishment in America versus criminal punishment in Germany. ATTN:’s "America Versus" series outperforms all other formats by 4.5 times. The...
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ICYMI: ATTN: Number 1 in Average Video Views According to Tubular Labs
By Rishi Singh • October 20, 2016
In case you missed it, Tubular Labs released their September 2016 rankings yesterday, and ATTN: ranked number one in the V30 category which measures average views per video in the first thirty days on Facebook. With a V30 of over 3 million, ATTN: ranks first amongst the Top 50 Media...
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HBO, BILL MAHER and ATTN: Partner to Animate ‘New Rules’
By Jarrett Moreno • October 13, 2016
HBO, BILL MAHER and ATTN: have partnered to release an animated 'New Rules', Bill Maher’s editorial segment from his weekly HBO primetime show. The video, released today on ATTN:, was written and recorded by Maher, and the original animation was done by ATTN:’s in-house animation studio.
Watch the video here:
In his...
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ATTN: Launches '3 Minutes' Voter Registration Video Campaign with Mary J. Blige, Snoop Dogg, Usher and Constance Wu
By Matthew Segal • September 27, 2016
ATTN: is excited to launch the "3 Minutes" video campaign, an initiative aimed at encouraging voter participation. Registering to vote takes less than "3 Minutes" and can make a huge impact. We're asking: What do you have "3 Minutes" for?
ATTN: is releasing a series of videos highlighting critical issues facing...
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ATTN:, Apple Music and The Black Eyed Peas Bring Back "Where’s the Love?"
By Brad Haugen • September 2, 2016
After a five year hiatus, the Black Eyed Peas have reunited to help communities in crisis via a transformation of their 2003 #1 breakthrough hit “Where's The Love?” into "#WHERESTHELOVE”.
Check it out here:
Credited as The Black Eyed Peas Ft. The World, the song and accompanying video campaign calls for...
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ATTN: Insights Report: ATTN: Reaches 400 Million Monthly Video Views
By Martha Pierce • September 1, 2016
ATTN: reached a new metric milestone in the month of August with over 400 million video views. The views came mainly from videos released on ATTN:’s two Facebook pages, as well as on our website and other social platforms like Instagram and Snapchat.
Some of August’s highest performing videos included this...
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ATTN: and Spotify Partner on New Animated Series "Deconstructing"
By Brad Haugen • August 11, 2016
Series Premieres August 11th with Three Episodes Exploring the Roots of Musical Culture
Spotify and ATTN: today announced the premiere of “Deconstructing”. The entertaining animated series, which explores how music is shaped by political and social forces in culture, will highlight everything from the impact of fan girls in feminism, to...
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ATTN: Insights Report: ATTN: Reaches 300 Million Monthly Video Views
By Martha Pierce • July 1, 2016
ATTN: reached a new metric milestone in the month of June with over 300 million video views. The views came mainly from videos released on ATTN:’s two Facebook pages, as well as on our website and other social platforms like Instagram and Snapchat.
“Everyone at ATTN: is humbled by the growth...
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ATTN: Insights Report: ATTN: Reaches 200 Million Monthly Video Views
By Martha Pierce • May 2, 2016
ATTN: reached a new metric milestone in the month of April with 200 million video views. The views came mainly from videos released on Facebook. This month, ATTN: launched a new Facebook page called ATTN: Video, in addition to ATTN:’s main Facebook page. ATTN: will continue to release both written...
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ATTN: Films First Original Short Documentary Series "Marijuana Refugees"
By Mike Vainisi • April 20, 2016
ATTN: launched its first original short documentary series today titled Marijuana Refugees. The series, written and produced by ATTN:, is shot live-action across the country as ATTN: reporter Kyle Jaeger uncovers true stories of people whose lives are being helped by medical marijuana.
When traditional medications failed, these families uprooted their...
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ATTN Insights Report: ATTN: Reaches 100 Million Monthly Video Views
By Martha Pierce • March 1, 2016
ATTN: reached a new metric milestone in the month of February with 100 million video views. The views came mainly from videos released on ATTN:’s Facebook page, however, ATTN: also releases video content on its website and other social platforms.
“We’re thrilled to have reached 100 million video views last month,”...
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ATTN: Closes New Investment
By Jarrett Moreno • February 19, 2016
ATTN: is pleased to announce we've closed an $18 million investment to expand our editorial, technology, and audience development resources so we can better inform and empower the next generation of media consumers to make a social impact.
This financing round will allow us to program our content onto new platforms,...
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ATTN: Launches New Video Format "America Versus"
By Mike Vainisi • February 18, 2016
ATTN: debuted a new, original video format today called "America Versus" where we compare policies in the U.S. with other countries around the world to highlight the ways in which we can improve things domestically. The first video in the series, comparing school lunches in the United States with school...
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