HBO, BILL MAHER and ATTN: Partner to Animate ‘New Rules’

HBO, BILL MAHER and ATTN: have partnered to release an animated 'New Rules', Bill Maher’s editorial segment from his weekly HBO primetime show. The video, released today on ATTN:, was written and recorded by Maher, and the original animation was done by ATTN:’s in-house animation studio.

Watch the video here:

In his 'New Rule', Bill Maher blames the rise of Donald Trump on the “self-esteem movement” and contextualizes Trump’s appeal within American culture.

“ATTN: is the future of how people will become educated about the issues that affect their life, which is what I have always tried to do – and now I have a kick-ass animation department to help me!” Bill Maher said about the partnership.

ATTN: teamed up with Bill Maher to add to its growing portfolio of animated videos that break down complex issues, such as gerrymandering, comprehensive immigration reform and the Electoral College. By joining forces with Maher, ATTN: Animate is redefining what political commentary looks and sounds like.

“No one packs a better punch than Bill Maher, and ATTN:’s animation studio is thrilled to bring his two cents to life in this animated New Rules,” said Matthew Segal, ATTN: Co-founder and Editor-in-Chief.