ATTN: Launches TikTok Studio
Partners include Unilever, TikTok, Madewell, Google, MTV and more
New Division Connects Brands with Strategy, Content, and Creators on TikTok
ATTN: has announced a new studio that provides consulting, creative and production services for brands who understand the power of TikTok and want to reach dynamic and diverse audiences on the platform.
ATTN: has recently signed deals with several blue chip brands to develop and build their TikTok strategies. ATTN: is working with Unilever Entertainment, Unilever’s global in-house pop culture studio, to craft TikTok content for Unilever brands such as Murad Skincare. In addition, ATTN: launched a Tiktok channel for TikTok itself, an influencer campaign for Madewell and is working with Google, and MTV on co-branded TikTok campaigns.
As the go-to agency supporting brands’ TikTok strategies, ATTN:’s new studio provides platform best practices, content production, creator and influencer matching, community management, paid media, insights and more. These consulting and creative strategies are fine-tuned to help brands show up on the platform organically, with a mix of content that sparks conversation, improves brand perception, and drives sales.
“TikTok has revolutionized how people are consuming content, engaging with their favorite creators and even how they are discovering and buying new products,” said Taryn Crouthers, ATTN:’s COO and a leader of the new TikTok studio. “ATTN: has fully embraced the platform from a business mindset and as consumers personally. We are thrilled to now be able to share this expertise with our brand partners to help them connect with young people and find success on the platform.”
“We’ve partnered with ATTN: previously, on our award-winning series Girls Room created by Lena Waithe, and have been incredibly impressed with their ability to craft powerful, ‘audience first’ content,” said Kelly Mullen, Global Head of Unilever Entertainment. “So we’re delighted to now collaborate with them on TikTok.”
TikTok tapped ATTN: to manage their TikTok for Good channel earlier this year in a year-long partnership that gives ATTN: the keys to the official @TikTokForGood account, TikTok's global social impact content hub, to create daily videos, monthly livestreams and more. Content centers around topics the TikTok community cares about – from environmentalism to animal welfare to heartwarming humanity. ATTN:’s soup-to-nuts approach includes content strategy, editorial programming, video production, and creator and non-profit matching. In just a few months, ATTN: has grown the following of the @TikTokForGood account by 50x.
"ATTN: continues to demonstrate a strong understanding of our platform and what resonates with the TikTok community," said Bryan Thoensen, Head of Content Partnerships, TikTok. "We're excited to partner more deeply with ATTN: around the launch of a dedicated studio to help brands develop their TikTok content strategy, and we look forward to seeing even more informative videos that further enrich the platform."
Since the start of the pandemic last year, TikTok has grown rapidly been the fastest growing social media platform in the U.S., especially among Gen Z and Millennials. ATTN: has quickly become the go-to resource for partners looking to develop a TikTok presence that is authentic and impactful.
ATTN: has been the leader in reaching young people across social media platforms with entertainment that informs since 2014. With a laser-focused approach to making platform-specific content, from Facebook to Instagram to YouTube, ATTN:’s content has garnered some of the highest engagement in the industry, and TikTok has been no exception. In 2021, ATTN:’s own TikTok videos are averaging 800k organic views per video.
About ATTN:
ATTN: is a media company that bridges entertainment with topical issues to explain the world around us. We are leaders when it comes to reaching people who want context on the issues and conversations that matter to them.